What is the history of the Super Bowl halftime show?

Beginning in 1991, the halftime show began to feature pop music acts such as New Kids on the Block and Gloria Estefan. In an effort to boost the prominence of the halftime show to increase viewer interest, Super Bowl XXVII featured a headlining performance by Michael Jackson. Since 2013, Pepsi has been the official sponsor of the halftime show.

Who is the director of the Super Bowl LIII halftime show?

The PEPSI SUPER BOWL LIII HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON. For more information about Super Bowl LIII, visit SuperBowl.com.

When did the Super Bowl stop having a theme?

Starting with Super Bowl XXXII, commercial sponsors presented the halftime show; within five years, the tradition of having a theme—begun with Super Bowl III—ended, replaced by major music productions by arena rock bands and other high-profile acts.

What is the Pepsi Super Bowl LIII halftime show?

The PEPSI SUPER BOWL LIII HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON.

Where is the Super Bowl LIII halftime show?

Super Bowl LIII and the Pepsi Super Bowl Halftime Show will be broadcast by CBS from Mercedes-Benz Stadium in Atlanta. Super Bowl LIII marks Pepsi’s seventh year as title sponsor of the Super Bowl Halftime Show and 17th year as an NFL partner.

Is the Weeknd performing at the Super Bowl 2021 halftime show?

Pepsi, the NFL and Roc Nation announced The Weeknd, one of today’s most compelling and significant artists of a generation, will perform during the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021.

Who sponsors the Super Bowl halftime show?

Super Bowl LII marks Pepsi’s sixth year as title sponsor of the Super Bowl Halftime Show and 16th year as an NFL partner. Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture’s biggest stage.